It’s Hip to be Square On the Upper East Side – New York Observer

By September 22, 2014UES

It’s not like Melanie Malkin ever pictured herself living on the Upper East Side, a neighborhood that has, over the past 50 years, all but disappeared from the dreams of the young and the hip.

“I mean, when I first moved up here, I didn’t want to move up here. Never, never, never,” Ms. Malkin said, who grudgingly took a cheap sublet in the neighborhood seven years ago when she was 23 years old and working for MoMA. “Nobody wants to move here. When I tell people I live here, they’re, like, eww.”