Why the Upper East Side Is Now Cooler Than Brooklyn – Daily Beast

By March 23, 2013UES
Forget the complicated beards and artisanal obsessions of Brooklyn. The Upper East Side, long dismissed as New York’s drabbest, dullest ’hood, is having a fashionable renaissance.

Want to know what is New York’s coolest neighborhood right now? The Upper East Side.

You can stop laughing. I’m not being ironic and I haven’t become the Twee Revolution’s newest disciple. The blueblood traditionalists, pompous dowagers, young families, overweight frat boys and overpaid lawyers are still found in the area between Central Park and the East River. But the Upper East Side is also buzzing thanks to a spate of restaurant, bar and retail openings belatedly supplying sting to the once predominantly WASP enclave.